Swensonia Consulting LLC
What We Do
Market & Competitive Intelligence (MCI)
Systematic tracking of competitor positioning, product releases, pricing signals, and strategic pivots across public (yet sometimes opaque) channels.
Market Intelligence and Shy Data Signal Outing
Sector-level analysis drawing on OSINT tradecraft to surface trends before they hit mainstream reporting and outmoded & dull memification.
Product Strategy Support
Translating research findings into clear strategic recommendations — prioritization inputs, positioning rationale, and gap analysis.
Metaconsulting
Just as psychoanalysts engage their own psychotherapist to facilitate their journeys by strengthening their own health and well-being, consulting groups seek other consultants to help strengthen their own skills and fill in blind spots. We specialise in working with other consulting groups.
Landscape Monitoring
Structured overviews of competitive landscapes, including category dynamics, key players, white space, and emerging entrants.
Business Model Development
We follow the Business Model Generation/Strategyzer techniques using both online and in-person workshopping sessions. Together, we develop unique value propositions and execution & delivery methodologies that drive palpable ROI.
Intelligence with a product manager's lens.
OSINT is a discipline, not a Google search. I apply structured collection frameworks to publicly available information — job postings, filings, patent databases, press releases, conference talks, social signals, and more — to build evidence-based pictures of markets and competitors.
The output isn't a data dump. It's analysis framed to support real decisions: what to build, where to compete, and what to watch.
01 - Define the intelligence question — what decision does this research need to support?
02 - Identify and systematically collect from relevant open sources.
03 - Synthesize across sources to surface patterns and inconsistencies.
04 - Deliver structured analysis tied to product and strategy priorities.
05 - Monitor for signals that change the picture over time.
Let's talk about what you're trying to figure out.
I'm available for project-based engagements, ongoing research retainers, and advisory conversations. If your product team is making decisions without a clear picture of the competitive landscape — or if your current research process isn't keeping pace — I'd like to hear about it.
Contact Us
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